AFI Brașov — Mall Opening
Over 25 characters spread across the whole mall at once, on opening day. Then Halloween returns, four years later.
A whole city,
called to one opening
Brașov was getting a new mall, and the opening was the kind of moment that happens once. The client wanted an event in itself, not a passing activation. Something that filled the floors from the first hour and stayed in the city's conversation long after the lights went out.
Over 25 characters,
all at the same time
For the opening we put more than 25 characters on the floor at once, spread across the entire mall: living statues, Morphsuits, Disco Heads, Mirror Men, colourful stilt walkers and Transformers. Wherever you looked, something was happening. An opening Brașov most likely had not seen before. Later came the Halloween activations, smaller in scale, with Jack Skellington, Ghost LED Angels and living statues, a top-hatted skeleton and La Catrina.
- Mirror Men
- Disco Heads
- Morphsuits
- Transformers V1 Show
- Jack Skellington
- Ghost Angels
- La Catrina
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25+ performers across floors
A deployment of more than 25 characters needs routes, shifts and one person holding the map. We split the team so no area of the mall was ever empty.
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Six registers of characters
Living statues, Morphsuits, Disco Heads, Mirror Men, colourful stilts and Transformers. Every floor showed the visitor something else.
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Called back for Halloween
The opening was followed by seasonal activations with Jack Skellington, Ghost LED Angels and living statues. A client who comes back is the simplest performance report there is.
Own inventory
and a large team to run
Every costume came out of our own inventory, so a deployment that size never depended on an outside supplier. The hard part was coordination: more than 25 performers split across floors, with shifts and routes planned so the mall was covered everywhere at the same time, not only on the ground floor.
„AFI Brașov called us in for its very first moment and called us back for Halloween — a mall that has known us since the door opened."
The acts on site
From the event
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