Băneasa Shopping City — Seasonal Parades
Mascots and Christmas characters walking the whole centre with sweets for the children. On 1 June, same routes, different costumes.
The year's key moments,
turned into a visit
A large mall has the same shops in December and in June. What changes is the reason a family picks that particular day. Băneasa wanted the winter holidays and children's day to feel different inside the centre, beyond the decorations in the windows.
Parades that walk
the whole centre
In recent years we went with walking parades: mascots and Christmas characters crossing the entire shopping centre, stopping by the children and handing out sweets. The route reached people instead of waiting for them in one fixed spot. On 1 June, the same logic with different costumes — characters among the little ones, with play, photos and sweets on their day.
- Ice Queen & King
- Toy Soldiers
- Minecraft Soldiers
- Candy Canes
- Gingerbread Men
- The Gift Elves
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Partners since opening year
We have worked with Băneasa since their first year, through all sorts of campaigns. The Christmas parades and 1 June moments are the latest shape of that.
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Sweets handed out along the route
The characters stopped by the children, handed out sweets and posed. The parade became a stop in the visit, not a backdrop.
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A moving team, not a stand
The route covered the whole centre at the busiest hours. People never had to look for the moment; it came to them.
A mobile team,
inside the mall's schedule
The costumes came out of our own inventory, so every season started with a choice rather than an order. The team moved along the route, timed to the mall's programme and to the hours when families actually arrive. We have worked with Băneasa since the year it opened, so we know where the crowds gather.
„Băneasa has called us in since its opening year, and lately the Christmas parades and 1 June moments have become the fixed part of their calendar."
The acts on site
From the event
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