Cascade Flowers and Rainbow Gentleman Giant Puppets at the opening, then Transformers V2 with full effects at the anniversaries.
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Opening and yearly activationsTârgoviște2020 · 2023 · 2025

Dâmbovița Mall — Opening & Anniversaries

Cascade Flowers and Rainbow Gentleman Giant Puppets at the opening, then Transformers V2 with full effects at the anniversaries.

Client
Dâmbovița Mall
Event
Opening and anniversaries
Editions
2020 · 2023 · 2025
Location
Târgoviște
01 — THE BRIEF

One opening,
and every anniversary after it

A mall opening gets one shot at feeling like an event. After that, every anniversary has to look different to the same people in the same town. Dâmbovița Mall needed range, from a full stage show to characters walking among the visitors.

Dâmbovița Mall — Opening & Anniversaries
What they asked for
An opening with scale, then anniversaries that never repeat themselves.
What we made
Giant Puppets and Cascade Flowers at the opening, Transformers V2 with full effects after.
What they got
A mall that called us back every year that mattered.
02 — THE SOLUTION

Oversized characters first,
a stage show after

For the 2020 opening we brought Cascade Flowers on stilts, in full colour, and the Rainbow Gentleman Giant Puppets — two oversized gentlemen in red and blue. For the anniversaries and special campaigns we moved the weight onto the stage: a Transformers V2 show and walk-around with Bumblebee and Optimus Prime, backed by sound, smoke, balloons and a confetti cannon. Other editions brought colourful stilt characters, butterflies and the Silver Geisha.

Dâmbovița Mall — Opening & AnniversariesDâmbovița Mall — Opening & Anniversaries
  • Cascade Flowers Stilt Walkers
  • Transformers V2 Show
  • Optimus Prime V2
  • Bumblebee V2
  • Silver Geisha Statue
  • Butterflies
  • Neon Waves
  • Giant Puppets at the opening

    Rainbow Gentleman, two oversized gentlemen in red and blue, plus Cascade Flowers on stilts. The scale made the opening visible from the end of the gallery.

  • A show with full effects

    Transformers V2 on stage, with sound, smoke, balloons and a confetti cannon. The whole package came from us, so it loaded in on a single run.

  • Same team, year after year

    We were at the 2020 opening and they called us back for anniversaries and special campaigns, with material from 2023 and 2025.

03 — THE BUILD

Costumes and effects,
all from the same house

The robots, the stage props and the stilt characters are ours, and so are the show effects. The Transformers costumes are built in our own workshop, so we could bring them back for every edition with no production lead times. One supplier for the whole moment means one rehearsal, one schedule and no negotiating between three companies on the day.

Dâmbovița Mall — Opening & Anniversaries
04 — THE OUTCOME

„Dâmbovița Mall had us at its opening and called us back for every anniversary since."

202020232025 Malls
GALLERY

From the event

Dâmbovița Mall — Opening & Anniversaries
Dâmbovița Mall — Opening & Anniversaries
Dâmbovița Mall — Opening & Anniversaries
Dâmbovița Mall — Opening & Anniversaries
Dâmbovița Mall — Opening & Anniversaries
Dâmbovița Mall — Opening & Anniversaries
Dâmbovița Mall — Opening & Anniversaries
Dâmbovița Mall — Opening & Anniversaries
Dâmbovița Mall — Opening & Anniversaries
Dâmbovița Mall — Opening & Anniversaries
Dâmbovița Mall — Opening & Anniversaries
Dâmbovița Mall — Opening & Anniversaries
Dâmbovița Mall — Opening & Anniversaries
Dâmbovița Mall — Opening & Anniversaries