LED Mirror Men, Transformers and bunnies in mosaic-mirror costumes, brought to Ploiești for the gallery's anniversary, Easter and Valentine's Day.
Portfolio
Shopping centre activationsPloiești2022 · 2023 · 2025

Prahova Value Centre

LED Mirror Men, Transformers and bunnies in mosaic-mirror costumes, brought to Ploiești for the gallery's anniversary, Easter and Valentine's Day.

Client
Prahova Value Centre
Location
Ploiești
Editions
2022 · 2023 · 2025
On site
LED Mirror Men, Transformers
01 — THE BRIEF

A gallery marking
its own big moments

Prahova Value Centre opened alongside our team and has called us in for its important moments ever since: the gallery anniversary, Easter, Valentine's Day. A mall does not need scenery, it needs reasons for people to stay longer and take a photo. And from one year to the next, the reason has to be a different one.

Prahova Value Centre
What they asked for
Appearances that bring visitors in and give the gallery something worth photographing.
What we made
LED Mirror Men, Transformers, mirror bunnies and mime, matched to different occasions.
What they got
Three editions and a gallery that keeps us in its important moments.
02 — THE SOLUTION

Mirror Men, Transformers
and mirror bunnies

For the gallery anniversary, interactive LED Mirror Men: stopping with visitors, posing for photos, throwing back every light in the mall. Transformers, Optimus Prime and Bumblebee, on walkabout between the shops. At Easter, Silver Animals Bunnies, characters in mosaic-mirror costumes with rabbit heads. On Valentine's Day, a mime act. Repeat appearances through the day, not one single show.

Prahova Value CentrePrahova Value Centre
  • Mirror Men
  • Transformers V1 Show
  • Silver Animals
  • Mime Artists
  • Costumes covered in mosaic mirrors

    Silver Animals Bunnies and Mirror Men are covered in small mirrors. Every spotlight in the gallery comes back into the room, with no extra light source added.

  • Photo moments with visitors

    The Mirror Men worked interactively: stopping, posing, playing with the kids. A mall gains from the photos taken in the gallery, not from the number of appearances.

  • A mobile team in Ploiești

    Performers, costumes and coordination brought to Ploiești for every edition, with the logistics entirely on our side.

  • Three editions, different occasions

    2022, 2023 and 2025. The anniversary, Easter and Valentine's Day each got different characters, so visitors never saw the same show twice.

03 — THE BUILD

A mobile team in Ploiești,
edition after edition

Everything out of our own inventory, with the mobile team brought to Ploiești for each edition. Costumes, performers and coordination come from the same house, so we changed the cast to fit the occasion: Mirror Men for the anniversary, mirror bunnies at Easter, mime on Valentine's Day.

Prahova Value Centre
04 — THE OUTCOME

„Prahova Value Centre kept us in its big moments three editions running, with a different cast for every occasion."

202220232025 Malls
GALLERY

From the event

Prahova Value Centre
Prahova Value Centre
Prahova Value Centre
Prahova Value Centre
Prahova Value Centre
Prahova Value Centre
Prahova Value Centre
Prahova Value Centre
Prahova Value Centre
Prahova Value Centre