Holcim — LED Fusion Show
Performers in programmed LED suits on the floor at Face Club, with the club screens running Holcim branding on the same beat as the costumes.
A moment that breaks
the business agenda
Holcim wanted a stage act inside a corporate evening — the point where the agenda stops and the room gets on its feet. Face Club has large LED screens that would have been running their own content while the performers did something else. Two visual languages in the same room, with nothing connecting them.
The screens and the suits,
on one cue
LED Fusion Show Full: performers in programmed LED costumes, choreographed to the music. We built the branding that ran on the club's LED screens and started it with the costumes. What lit up on the performers lit up on the walls, in the same frame. The Holcim brand was on everything that gave off light that night.
- LED Fusion Show Full
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LEDs programmed to the choreography
The sequences on the costumes were written to the track of the act, not left running at random — every light change lands on a move.
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Branding on the club screens
The graphics on the venue's LED walls were made for Holcim and started at the same time as the performers' costumes.
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Choreography built on the track
The act was rehearsed to the song of the night, so the performers and the light hit the same accents.
Suits and screen content,
both made in-house
The costumes came from our own inventory, and the content on the club screens was built for this show and run end to end with the choreography. We program our own LEDs and make our own graphics, so the sync between screens and suits was settled inside one team, with no outside supplier in the chain.
The film „A stage act where the Holcim brand ran on the performers and on the club walls at once."
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