Audi — LED Reveal Show
Performers in white suits with LED wings, a veil dress made from 80 metres of fabric, and the new Audi Q5 underneath.
A reveal to match
a premium brand
Audi was launching a new model and needed the moment before the car as much as the car itself. A reveal that holds the room until the veil drops, elegant and cinematic, without sliding into club spectacle. At premium launches, that moment is the one thing everyone films.
LED wings, dark stage,
then the veil falls
The concept came from us, unprompted. Performers in white suits with LED wings on a dark, reflective stage under Audi branding, in a choreography that builds to the unveiling. At the end, the wide veil dress covering the car lifted and left the new Audi Q5 in plain sight. First the light and the movement. Then a pause. Only then the car.
- LED Reveal Show
- White Angels LED
-
80 metres, 5 days
The veil dress covering the car swallowed 80 metres of fabric and over 1,000 metres of stitching. It left the workshop in five days.
-
LED wings made for the stage
The white suits with LED wings were designed for a dark, reflective stage, where every line of light doubles itself in the floor.
-
The idea came from us
Our team proposed the moment, then produced it. Choreography and reveal were designed together, from the first sketch.
The veil dress, sewn in 5 days
Everything was built for this one moment: the costumes, the LED wings, the choreography. The heavy piece was the veil dress — 80 metres of fabric and over 1,000 metres of stitching, out of the workshop in five days. Tailoring, LED programming and rehearsals happened under one roof, so the sync between light and reveal was tuned on the spot.
The film „The new Audi Q5 came into view through a moment we imagined, sewed and programmed ourselves, from the first idea to the fallen veil."
From the event
Similar collaborations
