Samsung × Beach Please
Four artists on two levels: white LED peacock tails above the crowd, LED wings at ground level. Five days of festival.
A major brand
at a young crowd festival
Beach Please draws a large, young audience, and its best hours start after sunset. Samsung wanted a presence that reads in evening light, not a booth people walk past. It also wanted the new product on stage, in an artist's hands rather than behind glass.
White light above the crowd
and through it
Four artists on two levels. On stilts, white Mini Peacock LED Tails opening like fans above people's heads. On the ground, White Angels — white LED wings moving through the crowd. On top of that, two stage moments in front of the main crowd: the new Samsung product handed to Deliric, then promoted alongside Inna.
- Mini Peacock LED Tails Stilt Walkers
- White Angels LED
- White Angels LED Stilt Walkers
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White LED peacock tails
Mini Peacock LED Tails open like fans above the crowd and read from a distance as soon as the light drops.
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Two levels of visibility
Two artists on stilts, two on the ground with White Angels, so the presence worked both far away and up close.
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Two stage moments
The new Samsung product reached the stage twice: handed to Deliric, then promoted during Inna's set.
Costumes from inventory,
fitted to the daily schedule
All four costumes were already in our inventory, ready for the field from day one. We fitted them to the festival schedule: walkabouts through the crowd at dusk, stage entrances for the Deliric and Inna moments. No production lead time between the decision and the appearance.
The film „Five days in which Samsung was visible across the whole festival, with the new product reaching the stage straight into the artists' hands."
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