Telekom × Neversea
One artist walking an LED tail across the sand at Neversea, running the 5G campaign graphics — including in front of the NEVERSEA letters.
5G is abstract,
the festival is already loud
Telekom wanted brand presence at Neversea, on the beach, where every square metre is already saying something. 5G is an abstract message: no shape and no colour. It had to become literally visible, in the middle of the crowd, with no stage and no fixed screen.
A screen that walks
into the crowd
An LED Tail — a wide light-up tail worked by one artist — running the graphics and messages of the 5G campaign. A screen that never stands still: it opens, it folds, it goes after the audience instead of waiting for it. It reached the NEVERSEA letters too, the exact spot where everyone stops for a photo.
- LED Tail 2700
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Content programmed in-house
The 5G graphics and messages were loaded and programmed onto the LED Tail in our own workshop. A message change is a same-day job.
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A screen on the move
The LED tail opens wide and folds back in motion, so the brand reaches the audience instead of waiting for the audience.
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Presence straight on the sand
The artist worked through the crowd on the beach, including in front of the NEVERSEA letters — the spot where everyone stops to film.
Our costume,
our content on it
One artist, with the LED Tail programmed in advance on the campaign content. We build the costumes in our own workshop and program everything they display, so a changed message means a reprogramming the same day, not a production deadline. Nothing sits between what the brand wanted and what showed up on the sand.
„A moving screen that carried 5G through Neversea, straight on the sand, past people who had their phones out anyway."
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