McDonald's × Untold
Two stilt characters, branded head to toe, carrying McDonald's above the heads of the crowd at the country's biggest festival.
Visible from far off,
in a festival crowd
McDonald's wanted a presence to match the festival: visible from far away, in the brand's identity, impossible to miss. At UNTOLD tens of thousands of people move at once, and at eye level you cannot see three metres ahead. Anything standing on the ground disappears in the first minute.
Peacock Tails with LEDs
in the brand's colours
Two Peacock Tail characters on stilts, with LEDs programmed to the McDonald's palette, yellow wigs and MC emblems. Yellow gloves, green belts, branded head to toe. Tall and lit, they carried McDonald's above the heads of the crowd through the whole festival — silhouettes by day, LEDs by night. People came to them for photos, the cheapest distribution there is.
- Mini Peacock LED Tails Stilt Walkers
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LEDs programmed just for them
No off-the-shelf colours — the sequences were written to the McDonald's palette, red and yellow, and run identically on both costumes.
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MC emblems printed in 3D
We designed and 3D printed the emblems and branding parts ourselves, so they sat exactly right on the costume and held through every festival day.
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Above the heads of the crowd
Stilts lift the characters above the audience. In a festival of tens of thousands, that is the only position from which a brand reads at distance.
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Booked again, same concept
McDonald's repeated the activation in 2026 with the same characters. A client coming back is the clearest results report there is.
Base from our inventory,
branding made in house
The base came from our own inventory: the stilt characters already existed. The branding parts we produced separately, in house, for McDonald's — programmed LEDs, yellow wigs, MC emblems, custom design and 3D printing. As direct producers we delivered the whole thing turnkey and stage-ready, with no middleman between brief and costume.
The film „McDonald's called us back with the same concept in 2026 — the best sign the activation did its job."
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