Cupio — Brand Activations
Four gold and silver Mirror Men at AFI Cotroceni, sequin Bunnies and LED Robots at the Timișoara party.
A beauty brand
with very different occasions
Cupio called us for two kinds of events with nothing in common. A store activation in a busy mall, where people walk past and have to be stopped. And a brand party, where the crowd is already there and expecting something to match. Same premium identity, two registers.
A different cast
for each kind of event
At AFI Cotroceni we put four Mirror Men, gold and silver, on stilts and on the ground, with Daft Punk style helmets. The mirrors catch the mall lighting and make the character visible from a distance. At the Timișoara party we switched registers: sequin Bunnies and LED Robots, tuned to a club night. For another moment, White Angels on the ground.
- Mirror Men
- Mirror Men Stilt Walkers
- LED Robots
- White Angels LED
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Four Mirror Men, gold and silver
Costumes fully plated in mirrors, worn on stilts and on the ground. They catch the mall lighting and throw it back, so the act works without show lighting.
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Bucharest to Timișoara, same team
The costumes and performers left our own warehouse for every trip. Nothing subcontracted locally, so the Timișoara party looked like the Bucharest activation.
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A different cast per occasion
Mirror Men for the mall, sequin Bunnies and LED Robots for the party, White Angels for a quieter moment. Same team, different register.
A mobile team,
costumes from our own inventory
Every costume is ours, so we moved the team from Bucharest to Timișoara without depending on rentals or a local supplier. As direct producers, we picked the right act for each occasion and kept the same finish in both cities.
The film „Cupio called us back through 2024 and 2025, in different cities and for different occasions, the clearest sign the acts did their job."
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