Fanta — High School Activation
A biker character in orange and black leather, in a Bucharest school yard, posing with students and revving an engine.
A character that stops
a school yard
Fanta wanted the young audience where it actually is: in a high school yard. A banner stops nobody at sixteen. The character had to read instantly, sit on the brand colours and survive a yard full of teenagers who walk up, ask questions and want photos.
A biker in orange
and black leather
We built a biker character with a full orange and black leather suit. He stayed in the yard for the whole activation: posed with students, talked to them and revved the motorcycle whenever he wanted a crowd. The orange read from the far end of the yard, and the engine pulled the back row closer.
- Morphsuits
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Leather suit, cut in house
Orange and black on Fanta's identity, made at our workshop from scratch. An off-the-shelf costume would never have worn the brand colours.
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Brand colours, exactly
Fanta orange across the whole silhouette, black on the accents. From the far end of the yard, students recognised the brand before any logo.
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Photos with students, all day
The character stayed in the yard and posed on request. Every photo travelled further on their own phones.
Cut in house,
on Fanta's identity
We made the suit ourselves, from scratch, on Fanta's identity: orange and black, in leather, cut for a character who moves and poses all day. The motorcycle was rented by the client. As a direct producer, the character walked out of our workshop ready to meet people.
„Fanta reached the students through photos they took themselves rather than through banners — the kind of activation that keeps moving after it ends."
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