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In-store brand activation2024 · 2025

Popeyes × Mardi Gras

Feathers, wings and carnival headdresses between the tables at Popeyes: four to six performers bringing New Orleans indoors.

Client
Popeyes
Event
Mardi Gras activations
Editions
2024 · 2025
On site
4–6 performers per edition
01 — THE BRIEF

A carnival indoors,
not one person in costume

Popeyes was bringing the spirit of New Orleans to Romania and wanted activations that genuinely looked like carnival. One person in costume by the door does not do that. A restaurant has no stage, no backstage and no room to manoeuvre: the colour has to reach between the tables, past the trays and past people who are eating.

Popeyes × Mardi Gras
What they asked for
Popeyes activations that genuinely looked like a New Orleans carnival.
What we made
4–6 performers per edition: feathers, wings, headdresses, stilts and samba dancers.
What they got
Two editions running, restaurants full of colour, and a carnival visible from the street in Iași.
02 — THE SOLUTION

Feathers, wings and headdresses,
between the tables

Four to six performers per edition, in Mardi Gras costumes: feathers, wide wings, tall headdresses. Some on stilts, some on the ground, plus samba dancers. The troupe moved through the restaurant, stopped at tables, danced for a minute and moved on. In Iași the activation went out in front of the Palace of Culture, so people caught the carnival from the street.

Popeyes × Mardi GrasPopeyes × Mardi Gras
  • Colorful Circles
  • Cascade Flowers Stilt Walkers
  • 4–6 performers per edition

    A mixed cast sized for a restaurant floor: stilt walkers for height, ground performers for interaction, samba dancers for rhythm.

  • Carnival costumes, not generic

    Feathers, wide wings and tall headdresses, picked for the Mardi Gras theme and Popeyes branding — not party costumes grabbed at random.

  • Booked again the second year

    After the 2024 edition, Popeyes ran the format again in 2025. Same theme, different city, same team.

  • Iași, outside the Palace of Culture

    One activation left the restaurant and went straight to the busiest spot in the city. The troupe worked the street, with no stage.

03 — THE BUILD

A mobile team,
everything from our own inventory

The costumes came from our own inventory, matched to the Mardi Gras theme and to Popeyes branding. As direct producers we bring the carnival ready to run, with costume, choreography and performers from one team. In a restaurant, where nothing can be fixed on the spot, that matters.

Popeyes × Mardi Gras
04 — THE OUTCOME

„Popeyes ran the format again in 2025 four to six performers filling the restaurants with colour, and in Iași right outside the Palace of Culture."

20242025 BrandsPublic events
GALLERY

From the event

Popeyes × Mardi Gras
Popeyes × Mardi Gras
Popeyes × Mardi Gras
Popeyes × Mardi Gras
Popeyes × Mardi Gras
Popeyes × Mardi Gras