Oriflame × Nostalgia
Disco Heads on stilts and Mirror characters running full red, branded head to toe, carrying Oriflame through the Nostalgia crowd.
The brand carried
through the crowd
Oriflame came back to Nostalgia campaign after campaign. At a packed festival a stand stays put and waits, and the brand needed something that walks. The presence had to carry Oriflame's identity visibly, among the guests, and it could not look the same from one edition to the next.
Disco Heads and Mirror characters,
set to red
Disco Heads on stilts moving among the guests, and Mirror characters running full red. The costumes were branded Oriflame, with 3D-printed parts and QR codes pointing to their activations. The brand never sat in a corner: it moved through the crowd, above head height, with the logo on it and a code anyone could scan.
- Black Suits Disco Heads Stilt Walkers
- Mirror Men
-
LEDs set to Oriflame red
The colour did not come out of a preset. The Mirror characters ran full red, tuned until it sat next to their brand identity.
-
3D-printed parts, made in house
The branding elements on the costumes came off our own printers. When the campaign changed we printed new ones, with no lead time to ask for.
-
The brand up on stilts
Disco Heads walked among the guests at height, so the Oriflame logo was visible from the back of the crowd, not only the front row.
-
Three editions in a row
2024, 2025 and 2026. We rotated the costumes and the branding from one campaign to the next, so the presence never looked copied from last year.
Branded costumes, 3D printing,
LEDs on their colour
Two appearances a night, 45 minutes each, every night of the festival, across several editions. The costumes were branded in our workshop, the parts printed there too, and the LEDs programmed to Oriflame red. A middleman could not have promised the exact colour.
The film „Oriflame was present at Nostalgia three editions running, with costumes rebuilt for each year's campaign."
From the event
Similar collaborations
