Portfolio
Collection launch2023

rabanne × H&M

Disco Heads in silver sequinned costumes with disco-ball heads, dancing through the collection launch party.

Client
rabanne × H&M
Event
Collection launch
Editions
2023
On site
Disco Heads
01 — THE BRIEF

Disco DNA,
translated into a character

The rabanne × H&M collection launch — a fashion moment built on disco and metallic surfaces. The party needed characters that looked like the clothes on the rails, down to the last sequin. Anything else would have read as an act borrowed from a different event.

rabanne × H&M
What they asked for
Characters that look like the rabanne × H&M collection itself.
What we made
Disco Heads in silver sequins with disco-ball heads, right through the party.
What they got
A launch with characters people photographed on their own.
02 — THE SOLUTION

Disco-ball heads catching
every light in the room

Disco Heads at full force: artists in silver costumes with sequins and mirrors, wearing disco-ball heads that catch every spotlight and throw it back across the room. They walked and danced through the party, including against the sequinned wall branded rabanne × H&M. Nobody at the party needed an explanation: the characters and the collection looked like they came from the same place.

rabanne × H&Mrabanne × H&M
  • Disco Heads
  • Silver costumes with sequins and mirrors

    The texture that defines the collection, worn: sequins and mirrors catching the room's light on every move.

  • Disco-ball heads that reflect everything

    Every spotlight in the room comes back scattered. The characters worked as a light source, not as decoration parked in a corner.

  • From inventory, no new production

    Disco Heads were already in our workshop and already on rabanne's aesthetic, so the party never waited on a production deadline.

03 — THE BUILD

From inventory, matched
down to the last sequin

All of it came from our own inventory, picked for the collection's aesthetic. We keep Disco Heads in-house, with costumes made by us, so we could confirm fast and the acts arrived party-ready, exactly on the rabanne × H&M tone. No new production, no extra lead time.

rabanne × H&M The film
04 — THE OUTCOME

„A rabanne × H&M launch where the characters looked like the collection itself the kind of presence that gets photographed on its own."

2023 Brands
WHAT WE BROUGHT

The acts on site