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Festival activationBucharest2023

Saga Festival

Ten artists, most of them on stilts, and a 5-metre LED peacock tail carrying the festival's logos. Three days in the VIP area.

Client
Saga Festival
Location
Bucharest
Editions
2023
On site
10 artists
01 — THE BRIEF

Visible from every corner
of the festival

Saga pulls a young crowd in Bucharest and runs its programme until morning. In a crowd that size, a performer at ground level disappears behind the second row of people. The client wanted acts that read from a distance and kept the VIP area alive across all three days, from doors open to the last set.

Saga Festival
What they asked for
Acts visible across the whole festival, keeping the VIP area alive for three days.
What we made
Ten artists, most on stilts, plus a five-metre LED peacock tail.
What they got
Three days of programming covered, with festival logos moving above the crowd.
02 — THE SOLUTION

A 5-metre peacock tail,
fully programmable

Ten artists, most of them on stilts: Mirror Men and LED robots, visible from anywhere on site. Above them, the LED Peacock Tail 2800 — a five-metre peacock tail we programmed with the logos of the festival and its partners. The artists worked the VIP area and stepped into the crowd for three days straight.

Saga FestivalSaga Festival
  • Mirror Men Stilt Walkers
  • LED Tail 2700
  • LED Robots
  • Logos programmed into the LED

    The five-metre peacock tail ran the logos of the festival and its partners, written by us before day one.

  • A team of ten artists

    Ten people on site across three days, rotating between the VIP area and the crowd inside.

  • Mirror Men on stilts

    Mirror Men and LED robots, most of them on stilts, so the crowd could spot them from any corner at any hour.

03 — THE BUILD

The characters and the branding,
from one team

The costumes came from our own inventory, and we ran the ten-person team across all three days of programming. We programmed the logos on the Peacock Tail ourselves, before the first night. A middleman would have needed one supplier for the costumes and another for the branding.

Saga Festival
04 — THE OUTCOME

„Three festival days with ten artists in the VIP area and a five-metre LED peacock tail visible across all of Saga."

2023 Festivals
GALLERY

From the event

Saga Festival
Saga Festival
Saga Festival
Saga Festival
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