Sobranie — Society Party
Gold characters in sequins and mirrors, with disco-ball heads, greeting guests at the photo op and moving between the villa and the pool.
A select crowd
that volume doesn't impress
Society Party is a select series, with guests who have seen plenty. Sobranie wanted a presence that matches the tone and stays in the photos of the night. A loud act ruins the evening here, and a dull one goes unnoticed. And the parties come one after another: the same character by the third edition would have turned into furniture.
Gold characters,
a different one each party
Costumes in sequins and mirrors, with disco-ball heads that catch every light source in the villa and around the pool. The character greets guests at the #SocietyParty photo op, then moves through the party between the two areas. Each edition brings in a different gold character, so guests never see the same act twice.
- Mirror Men
- Disco Heads
-
Gold that catches the light
The sequins and mirrors pick up every spot in the villa and by the pool, so the character reads without being lit separately.
-
#SocietyParty photo op
The character held the photo op point with the evening's hashtag, so every picture taken at the entrance carried the brand.
-
A different character each edition
Since 2023 every party in the series got a new gold character, so returning guests found something new each time.
No new production
for each edition
Since 2023 the series has moved through several venues and several parties a year. All the gold characters sit in our inventory, so the switch happened from the wardrobe, not from the workshop. No edition needed a production lead time and no appearance was improvised on the spot.
The film „Since 2023, Sobranie called us back party after party, across different venues, with a gold character that stayed the most photographed point of the evening."
From the event
Similar collaborations
