Six artists in animal costumes riding the yellow bike-sharing bikes in convoy through central Bucharest. In Timișoara, a different set of costumes every day.
Portfolio
Festival activationBucharest · Timișoara2019 · 2022

Street Food Festival

Six artists in animal costumes riding the yellow bike-sharing bikes in convoy through central Bucharest. In Timișoara, a different set of costumes every day.

Client
Street Food Festival
Location
Bucharest and Timișoara
Editions
2019 · 2022
On site
6 artists in convoy
01 — THE BRIEF

The city had to hear
it was happening

An open-air street food festival with families and a young crowd. Animation inside the grounds reaches whoever is already there. The hard part was the weekend itself: Bucharest had ten other things happening on the same days, and the festival needed a reason for people to head towards it.

Street Food Festival
What they asked for
The whole city to hear about the festival, on a weekend with ten other options.
What we made
Six colourful animals on bikes through central Bucharest, and a new costume set daily in Timișoara.
What they got
A convoy filmed by passers-by, and two editions with completely different formats.
02 — THE SOLUTION

A convoy of animals
on yellow bikes

In 2019 we took six artists out of the grounds and put them on the yellow bike-sharing bikes: a tiger, a frog, a giraffe, a purple dinosaur, a bear cub. The convoy crossed central Bucharest, through Piața Victoriei, Calea Victoriei and Bulevardul Unirii, past the Palace of the Parliament, then rode back into the festival. An act that goes out after the audience instead of waiting for it.

Street Food FestivalStreet Food Festival
  • Trio Butterfly
  • Silver Geisha Statue
  • Disco Heads
  • A route through central Bucharest

    Piața Victoriei, Calea Victoriei, Bulevardul Unirii, past the Palace of the Parliament: the convoy covered the busiest points in the city.

  • Five animal costumes

    A tiger, a frog, a giraffe, a purple dinosaur and a bear cub, cut to sit well on a bike and read while moving.

  • Costumes changed daily in Timișoara

    In 2022 the four artists came out with a different set every day: Giant Puppets, Silver Gheisa, Trio Butterfly, DiscoHeads.

03 — THE BUILD

Two editions, two different formats

In Bucharest we planned the city route and picked costumes that read from a bike. In Timișoara, in 2022, four artists changed costumes every day: colourful Giant Puppets, Silver Gheisa, Trio Butterfly, DiscoHeads. All from our own inventory, so the daily change needed no new production.

Street Food Festival The film
04 — THE OUTCOME

„A convoy of colourful animals on bikes through central Bucharest, filmed even by people who had never heard of the festival."

20192022 Festivals